People fall in love with art when it connects with them. It connects when it makes you feel something you have been wishing to feel or when you see the universe in a new perspective.
Vulnerability in art
There is vulnerability in art. Risk is important to art because it makes you vulnerable. This is for both the artist and the viewer.
Art is empty without this risk. It is stale and meaningless. There is no real grandeur in that. Usually, the most influential art is not just pretty. It’s moving and it changes societies.